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Industry research puts average ad spend waste at 41%. Your rate is adjusted based on your Revenue Circuit Score - businesses with stronger attribution and sales alignment consistently waste less. Drag to your actual spend.
Source: The Drum, 2024. Your rate is estimated from your Revenue Circuit Score. Actual rate identified in the Revenue Leak Analysis.
Most businesses spend their energy in the wrong place. They test new creatives. They switch agencies. They try a different platform. Nothing changes - because none of that addresses where the revenue is actually leaking.
The leak is in the gaps between the stages: ad to landing page, landing page to qualified call, pipeline to closed deals you can trace back to a specific campaign.
Tweaking ads while the system is broken accelerates the leak. You're not improving performance - you're sending more traffic into a pipe full of holes.
The businesses that scale on paid media aren't running better ads. They're running ads through a connected system - where every dollar flows from campaign to lead to closed deal, and every budget decision is made from revenue data, not CPL.
A break in any stage disrupts the whole circuit. Here's where yours stands right now.
Fixing the weakest stage first produces the fastest revenue impact - that's where the most money is leaking right now.
Which stage do you think has cost your business the most revenue in the last 12 months?
A book publishing business. $65K/month in ad spend. Six global markets. A 12-person sales team. A 3.42 ROAS that wasn't moving - and a previous agency that had actually made performance worse.
Marketing and sales had never had a structured conversation. Nobody could tell which campaigns were closing deals. Attribution had never been set up. Every decision was a guess.
We rebuilt the system. Fixed attribution first. Restructured campaigns, tightened targeting. Built a weekly feedback loop between marketing and sales. Rebuilt the nurture sequence so leads arrived pre-sold.
At your spend level, the difference between businesses that scale and those that plateau isn't budget. It's visibility.
The ones that grow can see - in near real-time - which campaigns are producing closed deals, which audiences convert, and where the system is losing revenue before it compounds.
They're not guessing which campaigns to cut or scale. They're not using CPL as a proxy for revenue. They don't find out a campaign was underperforming six weeks after the fact.
That clarity is what the Revenue Circuit builds. Not better ads - a better system for understanding what your ads are actually producing.
The Revenue Circuit is built for a specific type of business. Four questions - so we're both clear before we have a conversation.
Message Harry on LinkedIn to reserve your slot. Mention your Revenue Circuit Score and your biggest gap stage - he'll review what you've shared before connecting so you can get straight to what matters.
Only 5 founding partner slots available. Once they're filled, the entry point moves to a waitlist.
Here's why - and what to do instead
The Revenue Circuit is engineered for businesses spending $50K+/month on ads with a dedicated sales team and CRM in place. Without those foundations, the system can't connect the way it needs to.
Your score still revealed real gaps. That puts you ahead of most businesses who don't even know where the leak is. Here are two ways to start closing those gaps now.
Two ways to start fixing the gaps
1-on-1 Strategy Consultation
A focused 30-minute call with Harry where he reviews your score, walks through your biggest gap stage, and gives you a prioritised action plan you can execute immediately - regardless of your current scale.
Revenue Circuit Course
A self-paced program that walks you through the full Revenue Circuit framework - how to diagnose, fix, and connect all three stages of your system. Built for businesses that aren't ready for the done-with-you service yet.
When your business reaches the right scale, the full Revenue Circuit application is always open.