Where should I send it? You'll see it on the next screen too: your score out of 100, the stage most likely to break when you raise budget, and what that costs at your spend.
No spam and no sales call unless you book one. I only reach out if the score suggests it's worth a conversation.
At a small budget, Meta and Google only need to find your best few hundred prospects. Almost any setup can do that.
When you raise budget, the platform has to go find more people. It looks for more people like whoever triggered your conversion event. If that event is a form fill, it finds more people who fill in forms. Nobody has told it who booked, who qualified, or who paid.
That's why cost per lead climbs and lead quality drops at the same time. The creative didn't get worse. The platform ran out of good guesses and had nothing better to go on.
None of the fix is a new ad. It runs in this order:
A consulting business stuck at $289K a month, spending $65K/month on ads. That's a 4.48 ROAS. They'd already gone through a marketing agency that made performance worse. By the time they reached me, they were frustrated, bleeding ad spend, and had zero confidence that their marketing was connected to actual revenue.
Marketing and sales had no structured way of working together. Leads were signing up without realising it, or booking calls just to ask questions, never intending to buy. And nobody could tell which campaigns were driving revenue.
I rebuilt the system over 2 to 3 months. Fixed attribution first so every lead traced back to its source, through opportunity, all the way to closed deal. Built a weekly marketing and sales feedback loop. Tightened targeting and messaging. Reworked the nurture sequence so leads arrived pre-sold.
Spend went down in this account, not up. I'm showing it anyway because it's the number that has to move before you scale: each ad dollar went from returning $4.48 to returning $5.58, and lead-to-close went from 2.05% to 2.63%.
Once that holds, adding budget adds revenue. Before it holds, adding budget mostly adds leads sales can't use.
Based on your score, your spend, and your revenue, a Discovery Call is the right next step. Whether you're about to raise budget or you already raised it and watched cost per lead climb, we'll go through your last few budget calls together and check them against what happened to revenue.
Pick a time
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Free. 30 minutes. No pitch, just a real look at your numbers.
You now know which stage breaks first. The Ad Revenue Repair Kit gives you the playbooks to fix it yourself, the same frameworks used across $12.5M+ in managed ad spend.
The Ad Revenue Repair Kit
12 step-by-step fix playbooks mapped to the 3 Revenue Circuit stages. Start with your weakest stage, the kit auto-filters to your biggest leak based on your score.
Based on your score, the kit will auto-filter to your weakest stage playbooks first.
Same frameworks used on the consulting business in the case study. Start with your weakest stage and work through the playbooks from there.