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Industry research puts average ad spend waste at 41%. Your rate is adjusted based on your Revenue Circuit Score. Businesses with stronger attribution and sales alignment consistently waste less. Drag to your actual spend.
Source: The Drum, 2024. Your rate is estimated from your Revenue Circuit Score. Actual rate identified in the Revenue Leak Analysis.
Most businesses spend their energy in the wrong place. They test new creatives. They switch agencies. They try a different platform. Nothing changes, because none of that addresses where the revenue is actually leaking.
The leak is in the gaps between the stages: ad to landing page, landing page to qualified call, pipeline to closed deals you can trace back to a specific campaign.
Tweaking ads while the system is broken accelerates the leak. You're not improving performance. You're sending more traffic into a pipe full of holes.
The businesses that scale on paid media aren't running better ads. They're running ads through a connected system, where every dollar flows from campaign to lead to closed deal, and every budget decision is made from revenue data, not CPL.
A break in any stage disrupts the whole circuit. Here's where yours stands right now.
Fixing the weakest stage first produces the fastest revenue impact. That's where the most money is leaking right now.
Which stage do you think has cost your business the most revenue in the last 12 months?
A consulting business stuck at $289K a month, spending $65K/month on ads. That's a 4.48 ROAS. They'd already gone through a marketing agency that made performance worse. By the time they reached me, they were frustrated, bleeding ad spend, and had zero confidence that their marketing was connected to actual revenue.
What I found was chaos. Marketing and sales had no structured way of working together. They were running one funnel with no nurture sequence. Leads were signing up without realizing it, or booking calls just to ask questions, never intending to buy. Messaging was all over the place. And nobody could tell which campaigns were actually driving revenue.
I rebuilt the system over 2 to 3 months. Fixed attribution first so every lead traced back to its source, through opportunity, all the way to closed deal. Built a weekly marketing and sales feedback loop. Tightened targeting and messaging. Reworked the nurture sequence so leads arrived pre-sold, not confused.
We didn't just hit their 5.26 ROAS target, we beat it at 5.58 while spending less. Ad spend went from $65K down to $55K. More revenue from less spend, because we stopped wasting budget on traffic that was never going to convert.
Lead-to-close rate improved from 2.05% to 2.63% because sales was finally getting better qualified leads and had a structured handoff process. CPA dropped from $1,200 to $808 month over month, a 33% improvement, because we shifted targeting toward higher intent prospects instead of chasing cheap leads.
At your spend level, the difference between businesses that scale and those that plateau isn't budget. It's visibility.
The ones that grow can see, in near real-time, which campaigns are producing closed deals, which audiences convert, and where the system is losing revenue before it compounds.
They're not guessing which campaigns to cut or scale. They're not using CPL as a proxy for revenue. They don't find out a campaign was underperforming six weeks after the fact.
That clarity is what the Revenue Circuit builds. Not better ads. A better system for understanding what your ads are actually producing.
Your answers determine the right next step — whether that's a Revenue Leak Analysis or the Repair Kit to start fixing gaps yourself.
Based on your score and business profile, a Revenue Leak Analysis is the right next step. In 45 minutes we'll identify your top 3 revenue leaks and the exact fix order — or you pay nothing.
Limited slots. Booked on a first-come basis.
You now know which stage is leaking the most revenue. The Ad Revenue Repair Kit gives you the exact playbooks to fix it, the same frameworks used across $12.5M+ in managed ad spend.
The Ad Revenue Repair Kit
12 step-by-step fix playbooks mapped to the 3 Revenue Circuit stages. Start with your weakest stage, the kit auto-filters to your biggest leak based on your score.
Based on your score, the kit will auto-filter to your weakest stage playbooks first.
Same frameworks used on the consulting business case study above. Start with your weakest stage, work through the playbooks, and see the difference in your next 30 days of ad spend.