Your ads were working. You added budget. Revenue went down.
Find out what broke when you scaled, before you pull the budget back or fire the agency.
Take the free 3-minute Revenue Circuit Score. See which stage between ad click and closed deal broke when you added budget, and what it's costing you at your spend.
Free. No credit card. No sales call unless you book one. Built for service founders spending $20K+/month on ads.
You added budget. You got more leads and less revenue.
If two or more of these happened to you, the ads are probably not the problem.
The usual response is new creative, a new agency, or a new platform. Then the next budget increase plays out the same way, because none of those change what the ad platform is learning from.
It's not your creative. It's what the platform is being told.
At a small budget, Meta and Google only need to find your best few hundred prospects. Raise the budget and they have to go find more people like whoever triggered your conversion event. If that event is a form fill, you get more people who fill in forms. Nobody has told the platform who booked, who qualified, or who paid.
Form fills only
The platform never hears who booked, who qualified, or who paid. More budget buys more form fills.
Form fills, qualified calls, closed deals
The platform learns what a buyer looks like. More budget goes looking for more of them.
Four things, in this order.
None of them is a new ad. Your score shows which of the four you already have and which one to start with.
Accurate conversion tracking
Every conversion counted once and counted right, so the numbers you make budget calls on are real.
Offline conversions and UTMs
Qualified calls and closed deals go back to Meta and Google, so extra budget chases buyers instead of form fills.
One offer, one page, one campaign
Each offer gets its own landing page and conversion event, so the person who clicked lands on the thing they clicked for.
A weekly marketing and sales review
Sales tells marketing which leads were worth the call, and the campaigns change that week instead of next quarter.
How it works
You answer from what you already know. No logins, no account access, nothing to pull from a dashboard.
13 questions
It starts with what happened the last time you raised budget. Ten questions are scored across three stages. Three more cover your spend and your plans.
Score + stage breakdown
A number out of 100, a read on whether your setup is scale-ready, and the stage most likely to break first.
What it costs at your spend
How much of your monthly spend is going to leads sales won't call qualified, today and at a 50% higher budget. It's worked out from your own answers, not an industry average.
Your next move
Depending on your spend and revenue: a free Discovery Call or the $27 Repair Kit. You can also just take the score and leave.
Here's what your result looks like.
An example of what you see after the 13 questions. Your number, your read, your weakest stage.
Yours could be 28. Or 84. The number matters less than the stage it points to.
What fixing the system produced.
A consulting business stuck at $289K a month on $65K/month of ad spend. Attribution first, then a weekly marketing and sales feedback loop, then targeting, messaging, and nurture. Two to three months of work.
Before you spend three minutes on it.
Know what breaks first before your next budget increase.
13 questions, about 3 minutes. You'll see your score, the stage most likely to break, and what it costs at your spend.
Get my Revenue Circuit Score →Free. No credit card. No sales call unless you book one. Results also land in your inbox.